September 28, 2017

Back to Earth - Brand Love Mark

The introduction of our new brand marks an exciting evolution in Back to Earth's history - a history rooted in fostering natural living, being kind to our bodies and doing our part to protect earth's delicate ecosystem. Our fresh new logo was carefully thought out and crafted, like all the products we make and share. The design incorporates many natural elements including imagery of the Earth, the Sun, and the Moon.

The Moon is a feminine symbol, universally representing the rhythm of time as it embodies the cycle and is closely connected with the state of health. The phases of the moon symbolize new beginnings, enlightenment, and coming full circle. The crescent symbol reflects youth and vitality. The word crescent comes from the Latin term crescere meaning to grow, and is akin to the latin term ceres to bring forth, create.

The stylized olive branch at the center of the new logo is a timeless symbol of peace and purity. The olive branch has become the symbol of good will, and is presented as a peace offering from one to another, as in the phrase "extend an olive branch". This action speaks to Back to Earth's belief that bringing harmony and balance, feels good and encourages healing.

In essence, our new brand mark symbolizes that all nature: humans, animals, and the vegetation that surrounds us, are both interdependent and interconnected. We believe this new look exemplifies our mission to promote living naturally and we hope to inspire others to join in our movement to find ways to get back to earth.

~ Kiley


Leave a comment

Comments will be approved before showing up.


Also in Back To Earth Blog

Natural Products and Broad-Spectrum Preservatives
Natural Products and Broad-Spectrum Preservatives

March 03, 2021

The truth about natural products, is that they need a broad-spectrum preservative. Over the past year we have been living the crazy truth of how serious a virus can be. Preventing the growth of bad bacteria, viruses and mold in natural products is also incredibly important.
Read More
Natural Healing with Back To Earth: Tracy’s Story
Natural Healing with Back To Earth: Tracy’s Story

December 11, 2020

Many people have benefited from the natural healing powers contained within Back to Earth’s product line. Tracy’s story is one such account, of an Okanagan man’s journey toward healing using natural ingredients.

 

Read More
Why Supporting Local, Small Businesses Is Good For Us All
Why Supporting Local, Small Businesses Is Good For Us All

November 09, 2020

Locally-owned, small businesses are the ones who invest in our non-profits, employ our neighbors and children, and recognize the value in offering personalized, passion-fueled customer service. Behind every small business is a person living a dream. Their dream supports us; now let us come together to support them.
Read More